6 Employee Advocacy Strategies To Power Your Business
Employees can make exceptional advocates because they: Often know more about a company’s products than anybody else Can genuinely recommend these products to their social media followers Will usually represent the best interests of the company (assuming that there is a good company culture in place) Can create positive exposure for their employer Consumers have always valued endorsements and recommendations. This is why marketers include testimonials in their copywriting. They even did this in the pre-internet age, with happy recommendations attached to most mail order and long-form copy....